11 Traditional Beauty Rituals Gen Z Is Bringing Back

11. Dry brushing (body exfoliation and circulation)

Dry brushing is a simple ritual: with a natural-bristle brush, you briskly brush the dry skin toward the heart before showering. Advocates say it helps exfoliate dead skin, stimulates circulation, and may support the feeling of lymphatic movement. Evidence is mostly anecdotal; however, many enjoy the tactile sensation and the way skin looks right after. Use gentle, short strokes and avoid broken or inflamed skin. Start with lighter pressure and do it two to three times a week rather than daily to prevent irritation. Follow with a moisturizer or abhyanga-style oil for best results. If you have very sensitive skin, eczema, or an inflammatory skin condition, check with your dermatologist first. Dry brushing is one of the easiest body rituals for Gen Z to adopt — it’s quick, inexpensive, and visually satisfying.