13 Bridal Beauty Mistakes Even Expensive Makeup Artists Make

5. Choosing Products That Don’t Last 12+ Hours

Wedding makeup must survive long ceremonies, hugs, tears, and dancing. Some artists—despite high fees—prefer salon or fashion products not intended for extended wear under stress. This mismatch causes fading, creasing, or breakdown partway through the day. Wedding-specific makeup requires products rated for sweat-resistance, transfer resistance, and extended coverage. Experience in editorial settings doesn’t always translate to wedding longevity, which is a distinct skill set. Ask what specific products the artist will use and whether they’re tested for all-day wear. At your trial, request a wear test: apply the intended products and check them after several hours, or ask for photos taken later in daylight. If the artist resists naming products, consider that a red flag. A reliable pro provides a list of long-wear foundations, setting sprays, and primers, and can explain how these choices protect the look for the entire day.