7 Skincare Products You're Using in the Wrong Order

3. Serums: The Concentrated Boost

Serums are potent formulations packed with active ingredients designed to target specific skin concerns, such as aging, hydration, or pigmentation. Their lightweight texture allows for deeper penetration into the skin, which is why they should be applied before thicker creams or oils. Applying serums after heavier products can create a barrier that prevents them from reaching the deeper layers of the skin. To maximize their efficacy, serums should follow toners in your routine, allowing their concentrated ingredients to work their magic without obstruction. This strategic placement ensures that your skin reaps the full benefits of these powerhouse products.