11 Artisanal Food Products Indians Are Buying

4. Craft beverages (cold brew, kombucha, artisanal chai blends)

Urban shoppers are buying craft beverages that offer convenience plus distinct flavor. Cold-brew coffee, small-batch kombucha, and artisanal chai blends fit different moments—morning energy, afternoon refreshment, and evening comfort. Cold-brew makers highlight bean origin and brew time, while kombucha producers emphasize live cultures and natural flavoring. Artisanal chai blends often mix toasted spices and whole-leaf teas for a stronger, fresher cup than mass-market mixes. When choosing bottled craft beverages, check labels for refrigeration needs, live-culture claims (for kombucha), and bottling dates. Clear packaging that lists ingredients and sugar content helps, especially for health-conscious buyers. Many craft beverage producers sell through cafes, online stores, and subscription services; sampling in a café before ordering a larger pack is a sensible approach. For storage, follow the maker's directions closely since fermented drinks and cold-brew are sensitive to heat and time.