11 Factors in the BigBasket vs Amazon Fresh Battle

3. Financial stability and funding posture

Money underpins how long a player can maintain low prices and fast delivery. BigBasket’s credit indicators show improvement after a rough patch: Martini.ai reported a default probability around 0.403 percent in 2025, down from a peak of 0.832 percent in late 2022. That suggests some stabilization after Tata’s acquisition and strategic shifts (Martini.ai, 2025). Still, the quick-commerce model strains margins and requires continuous investment in fulfillment and marketing. Amazon Fresh benefits from Amazon’s deep cash flows and capital access in markets where the parent company prioritizes grocery. That backing lets Amazon test offers and scale rapidly, which can pressure rivals. But public company priorities differ by market, and Amazon may balance grocery investments against other initiatives. For consumers, financial strength matters because it affects service uptime, frequency of promotions, and the speed at which a platform can expand. For competitors and investors, the core question is sustainability: can BigBasket grow private-label margins and operate BB Now profitably, or will heavy discounting and infrastructure costs force a rethink?