11 Factors in the BigBasket vs Amazon Fresh Battle

5. Pricing strategies and promotions

Price wars have been a hallmark of quick commerce, and consumers love the deals. Platforms run heavy promotions to win share, but that strategy eats into margins and raises questions about long-term pricing health. BigBasket’s private labels help it protect margins because in-house brands usually deliver higher profit per item. Public analysis shows BigBasket is pushing private-label contribution to higher levels to improve profitability (Martini.ai, 2025). Amazon Fresh can lean on cross-subsidies from other Amazon services and Prime membership benefits to offer competitive pricing and bundled value. For shoppers, temporary discounts are useful, but consistent value comes from stable prices, reliable inventory, and fair delivery fees. For businesses, promotions are a way to attract customers, but the cost of acquisition and the speed of repeat purchases matter more. North American observers can draw parallels with how subscription programs and bundled benefits shape pricing power in mature markets.