11 Factors in the BigBasket vs Amazon Fresh Battle

8. Strategic partnerships and supply chain

Supply-chain partnerships are the backbone of grocery delivery. BigBasket ties into local vendors and has explored tie-ups with kiranas and its Fresho offline footprint. These partnerships can improve sourcing freshness and broaden product access at lower logistics costs. Amazon Fresh often leverages Amazon’s vendor ecosystem and can integrate with third-party suppliers at scale, which helps when dense routes enable shared logistics. Cold chain and last-mile partners are essential for perishables, and a failure in any link shows up quickly in customer complaints. Given the fragmented Indian market, local partnerships can be decisive—kiranas bring local knowledge and trust that national chains sometimes lack. For observers from North America, the lesson remains universal: hybrid models that combine centralized inventory with strong local partner networks often deliver better freshness and lower costs.