11 Factors in the BigBasket vs Amazon Fresh Battle

9. Sustainability and packaging

Packaging and waste are growing concerns for shoppers worldwide. Single-use plastic and excessive packing for quick orders create visible waste, which can erode brand goodwill. BigBasket and other quick-commerce players are experimenting with reusable bag options, optimized packing sizes, and greener alternatives for perishables. Amazon, in markets where it operates Fresh, has piloted reduced packaging and recyclable options, and its scale allows testing of broader packaging programs. In India, sustainability also connects to sourcing—local seasonal produce reduces transport emissions and packaging needs. Consumers in North America follow such moves closely, and sustainability practices increasingly influence purchasing decisions. For platforms, better packing solutions can lower costs and attract environmentally conscious customers, but these changes require supply-chain reengineering and sustained investment to avoid passing costs to consumers.