11 Key Stats: Quick Service Restaurants Compared

4. Digital ordering share at leading chains — 37% (Chipotle example)

Digital channels now account for a substantial share of sales at leading quick-service chains. For example, Chipotle reported about 37% of total sales coming through digital ordering in 2025 (Mordor Intelligence, 2025). That level of digital penetration changes how kitchens are organized, how promotions are managed, and how loyal customers are tracked. For managers, a high digital share means investing in app experience, data security, and in-kitchen workflows that separate digital order prep from counter service. It also shifts some customer acquisition costs toward digital marketing and away from traditional mass media. The pattern is strongest in metro areas with robust mobile adoption, but regional rollouts now make the same model available in many suburban and smaller markets. Overall, digital sales capacity can raise average ticket sizes through add-ons and simplify order predictability — but it also increases dependence on platform technology and the need for in-house analytics. Source: Mordor Intelligence (2025).