11 Realities: A Blinkit vs Zepto Comparison

4. Product assortment and private labels

Assortment shapes how people use each app. Blinkit tends to lean broader, carrying groceries plus a useful mix of non-food items—think small electronics, stationery, pet supplies, and immediate needs like chargers. Zepto often focuses the assortment on everyday groceries and essentials, aiming to keep the number of SKUs manageable so stocking remains predictable and picking stays fast. That approach helps speed but limits impulse buys. Private labels are another variable; many quick-commerce players use private brands to improve margins and reduce price competition, but explicit SKU counts and private-label rollout details for both companies are thin in public sources. For customers, assortment choice is simple: if you want a one-stop, quick shop with more product options, Blinkit’s scale likely helps. If you want lightning-fast replenishment for staples, Zepto’s tighter catalogue is geared to that need. Missing from current public data is a granular SKU map or private-label revenue share, which would help compare depth more objectively.