11 Realities: A Blinkit vs Zepto Comparison

8. Market share and competitive positioning

Market share numbers from 2025 indicate Blinkit holds roughly 45–47% of the quick-commerce market and Zepto around 22–23%. Those shares reflect more than brand preference; they reflect distribution scale, partnerships, and historical timing. Blinkit’s near-dominant share gives it bargaining power with suppliers, better inventory economics, and a larger repeat customer base. Zepto’s share shows serious momentum for a younger challenger that focuses on speed and execution. Competition also comes from other players like Instamart and regional services; quick commerce is not a two-horse race even if Blinkit and Zepto take big slices. For investors and operators, the key is whether an incumbent’s scale can translate into long-term margin improvements or whether challengers can consistently take share in dense city clusters. Market-share stability will depend on retention, cost structure, and how each company balances promotions with sustainable unit economics.