11 Truths: Local Market vs Online Grocery

10. Accessibility & equity: Digital divide and program access

Not everyone can use online grocery easily. Seniors, people without reliable internet and some low-income households face barriers ranging from lack of devices to card-only payment systems. Farmers market programs address some of these gaps: voucher programs, token systems and targeted outreach help seniors and SNAP recipients access fresh produce (NCOA). Online platforms do offer accessibility features and telephone order support, but digital literacy and delivery cost remain barriers. Community markets also serve as social hubs where people without internet can still access fresh food and information. Practical takeaway: if you or someone you help faces digital barriers, learn local market schedules and assistance programs. Check whether your local market accepts program tokens or has community financing options.