10 Crucial Points in Our Swiggy vs Zomato Review

3. Core Business Models Compared

Zomato and Swiggy operate on distinct economic engines. Think of Zomato as a platform-heavy player: it makes more from advertising, restaurant visibility, and commissions for discovery services. This model resembles a digital real-estate play where listings and ads are high-margin. Swiggy, by contrast, invests heavily in logistics and fulfilment, earning more from delivery fees and scale in last-mile operations. That logistics-first stance means Swiggy often takes on higher operational costs but promises faster, more reliable delivery in many areas. Commission and fee mixes differ: analysts report Zomato earns relatively more from ad revenue and commissions, while Swiggy’s income leans toward delivery charges and operational services. For restaurants, the choice between the two often comes down to whether they value discovery and promotional visibility (Zomato) or dependable delivery and logistical support (Swiggy). For users, the difference shows up as varied UI nudges, promotional styles, and occasional price gaps.