10 Crucial Points in Our Swiggy vs Zomato Review

4. Quick Commerce: Blinkit vs Instamart

Quick commerce has become a major differentiator. Blinkit, which is part of Zomato’s ecosystem, reported a GMV around ₹12,800 crore in FY2025 and contributes meaningfully to Zomato’s growth story. Instamart is Swiggy’s quick-delivery arm and competes directly on speed and coverage. Quick commerce often brings higher order frequency and stronger retention, and analysts say it accounts for roughly 25–30 percent of total GMV in the combined market. Operationally, quick commerce is expensive: it demands dark stores, tight inventory control, and dense fleet planning. Sources suggest Blinkit has posted favorable contribution margins relative to Instamart in recent periods, which has fed investor confidence in Zomato’s valuation. For customers, the benefit is clear: groceries and staples arrive fast. For both companies, success in this segment affects long-term valuation and customer lock-in, but it also requires continuous capital to scale efficiently.