10 Crucial Points in Our Swiggy vs Zomato Review

6. Customer Experience and Loyalty Programs

Both platforms run loyalty programs and reward structures that influence repeat orders. Swiggy One bundles delivery benefits, member discounts, and partner offers into a single program geared toward frequent users. Zomato’s loyalty approach blends perks tied to dining and delivery, and its ad-driven discovery can also feel like a loyalty loop for restaurateurs who buy visibility. On raw delivery experience, UX reviews often give Swiggy the edge for app flow and tracking clarity, while Zomato’s discovery experience may lead to better restaurant discovery. Refunds and customer support still vary by city and partner; occasional reconciliation issues crop up on the restaurant side despite generally smooth consumer journeys. For users deciding where to commit, loyalty programs tilt the scale when you order frequently from the same set of restaurants. For infrequent users, the deciding factor is usually price or delivery time on the day of the order.