10 Crucial Points in Our Swiggy vs Zomato Review

9. Pricing, Discounts and Consumer Cost

Pricing strategies swing between flash discounts to steady membership perks. Analysts report average order values clustering between ₹420 and ₹450 across the market, which shapes discount math and commission expectations. Zomato’s model, with higher ad revenue, has allowed it to reduce blanket discounting in some pockets and push higher-margin visibility products. Swiggy, with logistics costs baked in, sometimes leans on membership deals to lock in frequent users. For cost-sensitive customers, chasing mega-discounts can be effective short-term but may mean inconsistent service if restaurants or riders lose margins. If you value lowest price on one-off orders, compare both apps on the day — short-term discounts still happen. If you order often, a membership that reduces delivery fees or bundles perks will usually save more over time and provide a steadier experience.