11 Factors in Our Instamart vs Dunzo Review

Quick commerce has reshaped how we grab daily essentials, and two names that come up often are Instamart and Dunzo. We started with a short brief of five factors, but to do justice to both services we expanded the review into eleven focused areas readers care about. This piece pulls together reporting from industry sources (Miracuves, Economic Times, Bundl Technologies, Inc42) and frames things from a practical angle so you can pick the right tool for the right task. Expect clear comparisons of business models, delivery speed, coverage, item selection, pricing, app experience, customer service, workforce practices, and funding.

1. Business model and strategic fit

Instamart is part of Swiggy’s multi-vertical approach, rolled out to complement food delivery with fast grocery fulfilment. That means Instamart benefits from shared logistics, payments, and customer accounts inside an app many people already use. Dunzo started as a hyperlocal courier and evolved to include grocery fulfilment, focusing on on-demand errands and last-mile pickup from local stores. The practical effect is this: Instamart often feels like a natural add-on when you already use Swiggy for food and want groceries in the same place. Dunzo excels when you need a flexible run—dropping off parcels, picking up forgotten items, or ordering from a specific neighbourhood shop.