11 Factors in Our Instamart vs Dunzo Review

2. Market positioning and brand reach

Brand matters when you pick services quickly. Instamart carries Swiggy’s brand weight and marketing reach, which helps with awareness and repeat usage. Swiggy users who already trust the platform tend to add Instamart orders without a steep learning curve. Dunzo builds a different identity: a nimble local helper that can fetch anything from a kirana to a bakery or courier an important document across town. That positioning has earned Dunzo loyal users who value versatility over a single-vendor catalogue.