11 Factors in Our Instamart vs Dunzo Review

6. Product selection and SKU strategy

Quick commerce isn’t about stocking everything. Platforms curate SKUs to focus on high-turnover essentials. Typical quick-commerce dark stores hold about 5,000–6,000 SKUs, compared with traditional supermarket catalogs running many times that number (Bundl Technologies, 2025). Instamart’s selection tilts toward daily staples, branded essentials, and impulse buys that move fast. Dunzo often connects customers to local stores and a mix of partner inventories, which can include regional or speciality items not present in a standard dark store.