8 Career Pivots Indians Are Making After 35 (And Succeeding)

2. Diving into Digital Marketing

As the digital landscape continues to expand, many mid-career professionals are pivoting to digital marketing roles. This shift is driven by the rapid digitization of businesses and the growing importance of online presence. Individuals with backgrounds in traditional marketing, sales, or even unrelated fields are retraining to acquire digital skills. Online courses and certifications in digital marketing, SEO, and social media management have become popular among this demographic. The flexibility and remote work opportunities in digital marketing also appeal to those seeking a better work-life balance. By mastering the art of engaging digital audiences, these professionals are successfully reinventing themselves in a dynamic, fast-paced industry.