11 Traditional Beauty Rituals Gen Z Is Bringing Back

5. Multani mitti (Fuller’s earth) face packs

Multani mitti, also called Fuller’s earth, is a cooling clay widely used in South Asia to absorb oil and clarifying the skin. Gen Z likes it for quick, mattifying packs and as a base for adding rose water, aloe, or a touch of honey. A basic mix is two teaspoons of Multani mitti with rose water or plain water to make a spreadable paste. Apply for 8–12 minutes, then rinse gently. This treatment works well for oily or combination skin, but it can overdry sensitive or already parched skin if used too often. Limit to once a week for oilier types; dry skin types should test a small area and consider using Multani mitti only on the T-zone. Avoid aggressive scrubbing after a clay pack — just rinse and moisturize. As always, patch-test first and stop if irritation develops.