11 Complementary Therapies from India Gaining Popularity

8. Ashwagandha supplements

Ashwagandha (Withania somnifera) is one of India’s best-known adaptogenic herbs and has seen strong global demand for stress, sleep, and energy support. Several clinical trials suggest modest benefits for reducing stress and improving sleep quality, with studies noting effects on cortisol and subjective anxiety scores (clinical literature/Intel). This evidence has helped Ashwagandha move from traditional cupboards into mainstream supplement aisles. Consumers like its versatility: it’s available as powder, capsules, and in blended formulations. Still, dosing varies across studies, and some people experience digestive upset or interactions with thyroid or sedative medications. Buy standardized extracts from trusted suppliers and discuss use with your clinician if you take other medicines. Short-term use for stress flares is common, and many people integrate Ashwagandha into evening routines—similar to how haldi doodh became a soothing nightly practice in many homes.