11 Complementary Therapies from India Gaining Popularity

9. Tulsi (holy basil) preparations

Tulsi, or holy basil, is a daily staple in many Indian households and is praised for its calming and respiratory-support effects. People drink Tulsi tea, chew fresh leaves, or use extracts in supplements as part of routine wellness and seasonal care. The herb’s approachable nature makes it easy to try: a warm cup of Tulsi tea fits into tiffin routines or evening wind-downs and is well-suited to busy American schedules looking for simple rituals. Market research shows Tulsi’s popularity drives product lines from small farmer cooperatives to larger supplement brands (Intel/Market data). Clinical evidence suggests mild benefits for stress and respiratory symptoms, although results vary by preparation and dose. Tulsi’s low side-effect profile makes it attractive, but pregnant women and those on blood-thinning medications should check with a clinician. Small, daily practices such as Tulsi tea offer gentle, culturally familiar ways to add herbal support to life.